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This site states the following, "Our family serving your family for 165 years." We noticed that the web page also stated " We are now in our sixth generation of family owned operations." It also stated " We are proud to serve our community with professionalism and compassion in their time of need. If you are interested in viewing our casket selection, urn selection, keepsake items and memorial merchandise please visit our merchandise pages below. We invite you to take our Online Survey. Begin A New Online Plan. There are some very good reasons." The header had www.wilbertservices.com as the highest ranking keyword. It was followed by Wilbert Funeral Home, funeral, and funeral homes which isn't as ranked as highly as www.wilbertservices.com. The next words the site uses is funeral home. mortuary was also included and might not be seen by search crawlers.